Top pick: Bemis Affinity 1200E4. Bemis guarantees its hinges never loosen, and it closes slowly and lifts off to clean. Can’t reach under your toilet? Get the Kohler Cachet K‑4636‑RL, which installs from above.
Top pick: Bemis Affinity$50.22 at AmazonPrice as of Oct 23, 2026, 5:30 AM EDT
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.
Bemis Affinity 1200E4: the seat that stays put
Best for a seat that never wobbles
Bemis Affinity 1200E4
Elongated slow-close plastic toilet seat, white (1200E4 000)
Stay·Tite fastening: “Never Loosens. Guaranteed.” on its spec sheet
Lifts off its hinges for cleaning
Seat and lid close slowly
Adjusts front to back, 18-5/16 to 18-13/16 in.
Super·Grip bumpers stop side shift
Cons
The nuts tighten under the bowl
Amazon’s title calls it “Bemis Aurora”; the part number is 1200E4
One-year Bemis warranty
1200E4 000PlasticElongated14 in. wide5.5 lb
Buy it if
Your seat keeps shifting or the bolts work loose, and you can reach under the bowl to tighten two nuts once.
Skip it if
You have a skirted toilet with no room under the bowl. The Kohler installs from above.
The Bemis Affinity 1200E4 is my top pick because it fixes the complaint I hear most about toilet seats: they work loose and slide around. Its maker prints “Never Loosens. Guaranteed.” on its spec sheet for the Stay·Tite fastening system, and it’s one of only two checks no other maker here claims.
Here’s how Stay·Tite works. You finger-tighten a nut onto each bolt from under the bowl, set the seat where you want it, then keep turning until the bottom of the nut snaps off. The maker says that snap is the right tightness, so you can’t overdo it and crack the china. the maker’s FAQ adds that a nut left unsnapped may loosen over time.
It does everything else on my list too. The Whisper·Close hinge lowers both the seat and the lid slowly. Easy·Clean lets you open the hinge caps and pull the seat forward off its posts, so you can clean the hinge area. Super·Grip bumpers under the ring stop it sliding sideways.
Precision·Fit is the part most seats skip. The sheet lists the seat’s length as 18-5/16 to 18-13/16 in., so you can slide it forward or back half an inch before you snap the nuts. That’s how you stop the front edge hanging past the rim, which the maker says its adjustable seats are for.
The one check it misses is installing from above. The nuts go on the underside of the bowl, and the install sheet calls for a 5/8 in. wrench to remove them later. If your toilet is skirted and you can’t reach under it, look at the Kohler instead.
Watch the Amazon title. It calls this seat the “Bemis Aurora,” but the listing’s model number is 1200E4 000, which matches the Affinity spec sheet. It’s plastic, which the maker’s warranty says suits home and commercial use, and it weighs 5.5 lb. The round version is the 200E4. the maker’s warranty runs one year from purchase.
Which seat fits your toilet?
Measure your bowl, say whether you can reach under it, and pick a material. The finder tells you the shape and which picks fit.
Why does reaching under the bowl matter? Three of these seats fasten with nuts on the underside of the china. On a skirted toilet, the sides are boxed in, and on many the bolt holes don’t open into a space you can get a hand or a wrench into. That’s the case where a bottom-mount seat stops making sense.
Kohler’s Cachet takes the other route. Its anchors fold, drop into the bolt holes from above and open underneath, and then you drive the screws from the top. Kohler’s install guide shows the whole job done from above the rim, which is why it’s the safe choice when you can’t see under the bowl.
Kohler Cachet ReadyLatch: installs from above
Best for installing from above the bowl
Kohler Cachet ReadyLatch
Quiet-Close elongated toilet seat, white (K‑4636‑RL-0)
Grip-Tight hardware: the whole install is done from above the bowl
ReadyLatch hinge locks, then lifts off for cleaning
Quiet-Close seat and lid
Seat mount rotates to adjust the fit
Listed to IAPMO/ANSI Z124.5 on Kohler’s sheet
Cons
Kohler doesn’t claim it never loosens
Kohler doesn’t publish an adjustment range
Not returnable to Kohler once opened, per the listing
K‑4636‑RL-0PlasticElongated14-3/16 in. wide18-11/16 in. long
Buy it if
Your toilet is skirted or you can’t get a hand under the bowl, or you’d rather do the whole job with a screwdriver from the top.
Skip it if
Loosening is your main problem and you can reach the nuts. The Affinity carries a never-loosen guarantee.
The Kohler Cachet ReadyLatch is the seat I’d buy for a toilet you can’t reach under. Kohler says the Grip-Tight installation hardware lets you do everything from above the bowl. It’s the only pick here that earns the install-from-above points in my score.
Kohler’s install guide shows how. You back the screw out of each anchor, fold the anchor flat and push it into the bolt hole, then check that it unfolds underneath. Set the seat over the holes and tighten the screws from the top. On some models you add the bumpers first.
ReadyLatch is Kohler’s quick-release hinge. Kohler calls it a positive lock: the latches hold the seat on its posts, and when you release them, you grip the seat near the hinges and pull it straight up. Cleaning around the posts takes a minute, and putting it back is a firm press until the latches seat.
The fit adjusts too. Kohler’s guide says to loosen the screws and rotate the seat mount to move the seat forward or back. Kohler doesn’t publish a range for that, so I can’t compare it with the Affinity’s half inch. The sheet lists the seat at 18-11/16 in. long and 14-3/16 in. wide, with 5-1/2 in. bolt holes.
Quiet-Close lowers both the lid and the seat, and Grip-Tight bumpers hold the seat in place, which counts for my bumper check. Kohler’s spec sheet is also the only one here that lists a standard, IAPMO/ANSI Z124.5, the plastic seat standard. I don’t score that, since the other makers simply don’t say.
It scores 8.0, behind the Stay·Tite seats, because Kohler doesn’t say the fastening never loosens. Kohler’s warranty for seats is one year on home installs. The Amazon listing adds that Kohler won’t take a seat back once it’s been opened, so measure first. The round version is the Kohler K‑4639‑RL, which Amazon also lists.
Bemis Alesio II: enameled wood with every feature
Best for a heavy enameled wood seat
Bemis Alesio II
19170PLE4 elongated slow-close enameled wood toilet seat, white (19170PLE4 000)
19170PLE4Enameled woodElongated14-1/8 in. wide8.1 lb
Buy it if
You want the solid, heavier feel of a wood seat and every feature the Affinity has.
Skip it if
Your bowl is round, or the seat is for a shop or rental bath. The maker says enameled wood is for homes.
The Bemis Alesio II is the wood seat I’d pick. It matches the Affinity check for check: Stay·Tite fastening with the never-loosen guarantee, Whisper·Close, Easy·Clean removal, Precision·Fit adjustment and Super·Grip bumpers. That’s why it ties the Affinity at 8.5.
The difference is the material. The maker calls it High Density enameled wood with a high-gloss finish that resists chipping and scratching. At 8.1 lb it’s the heaviest seat here, against 5.5 lb for the plastic Affinity, and that weight is the solid feel people mean when they say they prefer wood.
Wood comes with rules. the maker’s warranty says plastic suits home and commercial use, but enameled wood and soft seats are for homes only. Its FAQ also says the hinges on a wood seat can’t be replaced, because the screw holes can strip once the screws come out. Treat the hinges as part of the seat.
Cleaning matters more on wood. The maker warns that harsh cleaners and abrasives can rub the paint finish off enameled wood. It asks for dish soap, antibacterial hand soap or antibacterial wipes only, with both sides of the ring and lid dried afterward. Bleach and toilet bowl cleaner are on its list of things to keep off.
The adjustment range is 18-3/8 to 18-7/8 in. on its spec sheet, and the seat is 14-1/8 in. wide. Install is the same Stay·Tite routine as the Affinity: finger-tighten the nuts under the bowl, slide the seat to fit, then tighten until the bottoms snap off.
The maker lists the Alesio II in elongated only, in white or biscuit, so round bowls need the Ashland. The Amazon listing’s part number reads 19170PLE4 000, which matches the maker’s number. Only 5 were in stock when I read the offer, so check before you count on it.
Bemis Ashland 1600E4: wood, and made in round too
Best for round bowls in enameled wood
Bemis Ashland 1600E4
Elongated slow-close enameled wood toilet seat, white (1600E4 000)
1600E4 000Enameled woodElongated14-1/8 in. wide7.5 lb
Buy it if
You want an enameled wood seat for a round bowl, or a wood lid with clean modern lines.
Skip it if
Side-to-side shift is your problem. The Affinity and Alesio II add Super·Grip bumpers.
The Bemis Ashland 1600E4 is the wood seat for round bowls. It comes as the 1600E4 for elongated bowls and the 600E4 for round ones, which the Alesio II doesn’t offer. The card here links the elongated seat; order the 600E4 for a round toilet.
It has most of what the Alesio II has: Stay·Tite fastening with the never-loosen guarantee, Whisper·Close on the seat and lid, and Easy·Clean removal. Precision·Fit gives it the widest adjustment range here, 18-1/2 to 19-1/16 in. on its spec sheet.
What it lacks is Super·Grip. The maker lists stabilizing bumpers on the Affinity and Alesio sheets but not on the Ashland’s, and that costs it the bumper point in my score. That’s why it lands at 7.5. The Amazon listing mentions extra bumpers anyway; I go by the spec sheet.
The maker describes the lid as having understated, modern lines, and the seat is enameled wood at 7.5 lb. Like every wood seat, the maker says it’s for homes, its hinges can’t be swapped out, and it wants mild soap rather than bathroom cleaners on the finish.
Installation is the same as the other Stay·Tite picks. The kit has two hinge posts, two Stay·Tite nuts and two inserts. You slide the posts into the hinges, set the seat on the bowl and finger-tighten the nuts underneath. Then you center the seat, slide it to fit and tighten until the nut bottoms break off.
The listing’s model reads 7B1600E4 000 and its part number 7BA1600E4 000, which line up with the 1600E4 sheet. It was in stock at Amazon at our read. Warranty is the standard one year from purchase, and the maker says the store you bought it from can handle a swap.
Every pick closes slowly and lifts off for cleaning, so those columns would read the same four times. The differences are how the seat is held down, where you tighten it from and what it’s made of.
Round or elongated: measure before you buy
Seats are sold by bowl shape, and the shape comes down to one measurement.
Bemis’s method is the one I use. Take the old seat off, then measure from the center point between the two seat bolt holes to the outside edge of the rim at the front. The maker says a round bowl comes out at about 16-1/2 in. and an elongated bowl at about 18-1/2 in.
The two sizes are 2 in. apart, so a tape measure settles it. Width doesn’t help much, because the bowls are close in width. The bolt holes are the same on all of them: every spec sheet I read for these seats lists 5-1/2 in. between the holes.
All four picks as linked: 1200E4, K‑4636‑RL, 19170PLE4, 1600E4
Way off either size
More than 1 in. from both
The toilet maker’s own seat
Check the toilet’s model number first
Bemis notes that its seats fit most makers’ round or elongated bowls, but some bowls are specialty sizes. If your measurement lands far from both numbers, look up the toilet’s model number, often printed inside the tank, and buy the seat that maker lists for it. For a deeper look at sizes, see the toilet seat size guide.
Front-to-back adjustment: stopping the overhang
A seat that sits a little too far forward or back looks wrong and can rock. Adjustable hinges fix that.
Its maker prints each seat’s length as a range because Precision·Fit slides it forward or back. Kohler lists one length and says its rotating seat mount adjusts the fit.
The maker answers the overhang question in its FAQ: seats with its Precision·Fit hinges adjust for a better bowl fit. On the three Stay·Tite picks you set the position before the Stay·Tite nuts snap, so take a minute to center it. Once those nuts break off, moving the seat means taking the nuts off with a wrench.
Kohler handles it after install. Its guide says to loosen the screws, rotate the seat mount and retighten. That’s handy if the seat creeps forward over the first week, which new hardware sometimes does as the bumpers settle.
Why toilet seats loosen, and what each maker does about it
Loose seats are the top complaint in the forums Google shows for this search. The hardware decides how often you’ll be retightening.
Seat
Fastening
Where you tighten it
What the maker says
Affinity, Alesio II, Ashland
Stay·Tite nuts that snap off at the right torque
Under the bowl
“Never Loosens. Guaranteed.”
Kohler Cachet ReadyLatch
Grip-Tight anchors and screws, plus Grip-Tight bumpers
From above
Bumpers “hold seat firmly in place”
American Standard Champion (left out)
Bottom-mount nuts and bolts, Ever-Tite system
Under the bowl, with a screwdriver
Keeps the seat from shifting
TOTO SoftClose SS114 (left out)
Nylon stud and nut
Under the bowl
No loosening claim on the sheet
Two things make a seat shift. The bolts back off a little each time someone sits down off-center, and the seat slides on the rim because nothing holds it sideways. A never-loosen fastener deals with the first. Grip bumpers deal with the second, which is why the Affinity and Alesio II, with both, score highest.
The snap-off Stay·Tite nut also stops the opposite mistake. Overtightening a seat bolt is how people crack the porcelain, and the maker’s FAQ warns that tools can chip the china. The nut breaks off at the right tightness, so you never have to guess when to stop.
Guaranteed not to loosen
Affinity 1200E4, Alesio II and Ashland 1600E4, with Stay·Tite.
Holds well, no guarantee
Kohler Cachet, with Grip-Tight bumpers and top-mount anchors.
Plastic or enameled wood?
Both are fine at home. The makers’ own rules point plastic at busy bathrooms and wood at people who want a heavier seat.
Weights from Bemis’s spec sheets and product pages. Kohler’s sheet doesn’t list the Cachet’s weight.
Question
Plastic
Enameled wood
Source
Where it’s meant to go
Homes and commercial
Homes only
Maker warranty
Hinges replaceable?
No, fitted at the factory
No, the screw holes can strip
Maker FAQ
Bumpers replaceable?
Mostly molded in
On some models
Maker FAQ
What harsh cleaners do
Can stain or fade it
Can wear the paint off
Maker FAQ
Seat turning blue or grey
Bemis suggests switching to plastic
Can react with skin chemistry
Maker FAQ
Plastic is the practical pick for a kids’ bath, a rental or anywhere the seat gets hard use. Its maker rates plastic for commercial use, and the Affinity is lighter, so the slow-close hinge has less to lower. Wood is the pick when you want the seat to feel solid and quiet under you; the Alesio II weighs almost 50% more than the Affinity.
One oddity from the maker’s FAQ is worth knowing. Some people find a seat turning blue or grey, which the maker says is a reaction between substances on skin and on the seat. It says there’s no way to predict it, and that switching to a plastic seat may prevent it in some cases.
How each seat comes off for cleaning
Every pick lifts off its hinge posts without tools, so you can clean where the grime builds up.
Seat
To take it off
To put it back
Affinity, Alesio II, Ashland (Easy·Clean)
Open the hinge caps, pull the seat forward off the posts
Set it on the bowl, push it back, close the caps
Kohler (ReadyLatch)
Release both latches, grip near the hinges, pull straight up
Set the latches over the posts, press firmly, lock them
American Standard (Easy Lift Off)
Open the hinge cover, pull the seat toward you
Slide it back on and close the cover
Bemis is specific about what to clean with. Use antibacterial wipes, dish soap or antibacterial hand soap, wipe both sides of the lid and ring, and dry them with a paper towel. It lists bleach, vinegar, pine or essential oils, chlorine, acid, scouring powder, detergents, disinfectants and anything in an aerosol can as things to avoid.
Its reason is that most bathroom cleaners are harsh, and the damage is permanent: stains or fading on plastic, a worn look on enameled wood and peeling on metal hinges. Toilet bowl cleaner splashed on the seat counts. Lift the seat before you scrub the bowl, or take it off.
Use
Antibacterial wipes, dish soap or antibacterial hand soap, then dry both sides.
Avoid
Bleach, vinegar, pine or essential oils, chlorine, acid, scouring powder, disinfectants and aerosols.
How to install a Stay·Tite seat so it never loosens
These are the steps on the install sheet for its E4 hinge, used on all three Stay·Tite picks.
1
Take the old seat off
The maker says a screwdriver or wrench does it. Spray rusty bolts with a penetrant and wait 5 to 10 minutes.
2
Put the inserts in the hinges
Push each insert into its hinge post with the arrow as shown, and open the hinge caps.
3
Slide the posts into the hinges
Then close the hinge caps.
4
Set the seat on the bowl
Feed the bolts through the holes and finger-tighten the Stay·Tite nuts underneath.
5
Adjust the fit
Slide the seat front to back until the front lines up with the rim.
6
Tighten until the nuts snap
Hold the seat centered and tighten each nut until its lower part breaks off.
7
Check the slow close
Lower the lid and seat. They should settle on their own, not drop.
the maker’s FAQ says most of its seats go on with a 5/8 in. or 1/2 in. socket or combination wrench, depending on the hinge. It also warns that tools can chip the porcelain, so keep the wrench off the china. If a nut doesn’t snap, the maker says the seat may loosen later.
For the Kohler, the order flips. You fold each Grip-Tight anchor, push it into the hole, check that it opens underneath, set the seat on and drive the screws from the top. A screwdriver is the only tool Kohler’s page mentions.
Warranty and returns
Every maker here gives a one-year warranty on seats. The return rules are where they differ.
Maker
Seat warranty
Return note
Source
Bemis
At least 1 year from purchase
A broken seat goes back to the store you bought it from, in a clear plastic bag
Bemis warranty and FAQ
Kohler
1 year, home installs
Not returnable to Kohler once opened
Kohler warranty page, Amazon listing
American Standard
1 year
—
American Standard product page
TOTO
1 year
—
TOTO SS114 spec sheet
With warranties all at one year, I don’t score them; they wouldn’t separate the picks. What matters more is buying the right shape the first time, since Kohler won’t take an opened seat back. The maker says a broken seat goes back to the store in a clear plastic bag, and the store can call the maker at 888-722-6488 if it isn’t sure how to handle it.
Toilet seat mistakes I see
Mistake
Why it matters
What to do
Buying by eye instead of measuring
Round and elongated are only 2 in. apart
Measure bolt holes to rim front, as the maker says
Leaving a Stay·Tite nut unsnapped
The maker says the seat may loosen over time
Tighten until the bottom breaks off
Cranking a seat bolt hard
Tools can chip the porcelain
Use a snap-off nut or stop at snug
Buying a bottom-mount seat for a skirted bowl
There may be no room to reach the nuts
Use a top-mount seat like the Kohler
Cleaning the seat with bowl cleaner
The maker says the stains and fading are permanent
Mild soap or antibacterial wipes, then dry
Opening the box before measuring
Kohler won’t take an opened seat back
Measure first, then open
How the spec score works
The spec score, check by check
It counts the features that stop the problems people actually have with seats: slamming, grime around the hinges, loosening, overhang, awkward installs and sideways shift. A check scores only when the maker’s own spec sheet or product page states it. It’s my score from those documents, not a customer rating or a lab test.
Price, color and warranty aren’t checks; every maker here gives one year. The Affinity and Alesio II tie at the top. The Kohler gives up the never-loosen points, and the Ashland gives up the bumper point.
Check (points)
How it’s scored
Slow-close seat and lid (2)
Full points when the maker says both the seat and lid close slowly
Removes for cleaning (2)
Full points when the seat lifts off its hinges without tools
Never-loosen fastening (2)
Full points when the maker says the fastening never loosens
Front-to-back adjustment (1.5)
Full points when the maker says the fit adjusts front to back
Installs from above the bowl (1.5)
Full points when the maker says the whole install is done from above
Stabilizing bumpers (1)
Full points when the maker says the bumpers stop the seat shifting
Total
Points added up, out of 10
Seat
Slow close
Removes
Never loosens
Adjusts
From above
Bumpers
Score
Affinity 1200E4
10.0
10.0
10.0
10.0
0.0
10.0
8.5
Alesio II
10.0
10.0
10.0
10.0
0.0
10.0
8.5
Kohler Cachet ReadyLatch
10.0
10.0
0.0
10.0
10.0
10.0
8.0
Ashland 1600E4
10.0
10.0
10.0
10.0
0.0
0.0
7.5
American Standard Champion (left out)
10.0
10.0
0.0
0.0
0.0
10.0
5.0
TOTO SoftClose SS114 (left out)
10.0
0.0
0.0
0.0
0.0
0.0
2.0
Each column shows 10 when the maker states the feature and 0 when it doesn’t; the total weights them by the points above.
Seats I checked and left out
Seat
Score
What held it back
What it does well
American Standard Champion 5321A65CT
5.0
No never-loosen claim, no stated fit adjustment, bottom-mount hardware
Slow close, Easy Lift Off, EverClean surface
TOTO SoftClose SS114
2.0
TOTO’s sheet lists slow close and little else that I score
Matches TOTO bowls; 1-year warranty
Mayfair Aurora 1887SLOW
Left out before scoring
Couldn’t read a maker spec sheet for it
The listing describes the same features as the Affinity
Looking for a lighter plastic seat from the same maker without Stay·Tite or adjustment, or a kids’ seat? Those are on my Bemis toilet seat guide, which walks through that whole lineup.
Toilet seat questions
What is the best toilet seat?
For most homes, the Affinity 1200E4. Its maker guarantees its Stay·Tite fastening never loosens, and the seat closes slowly, lifts off to clean and adjusts front to back. For a toilet you can’t reach under, the Kohler Cachet ReadyLatch installs from above.
How do I know if I need a round or elongated toilet seat?
Measure from the center of the seat bolt holes to the outside front edge of the rim. The maker says a round bowl is about 16-1/2 in. and an elongated bowl about 18-1/2 in.
Are toilet seats universal?
Mostly, within each shape. Every seat here uses 5-1/2 in. between the bolt holes, and the maker says its seats fit most makers’ round or elongated bowls. Some bowls are specialty sizes, so check the toilet maker’s part if your measurement is far off.
Is a wood or plastic toilet seat better?
Plastic for hard use: its maker rates plastic for homes and commercial bathrooms. Enameled wood feels heavier and more solid, but the maker says it’s for homes only and its hinges can’t be replaced.
How do I stop my toilet seat from moving?
Retighten the bolts, then look at the hardware. A Stay·Tite seat is guaranteed not to loosen, and seats with stabilizing bumpers, like the Affinity and Alesio II, resist sliding sideways.
How do I install a toilet seat on a skirted toilet?
Use a seat that tightens from above, like the Kohler Cachet ReadyLatch with Grip-Tight anchors. Seats with nuts under the bowl may not fit where the sides are boxed in.
What should I clean a toilet seat with?
The maker says antibacterial wipes, dish soap or antibacterial hand soap, then dry both sides. Avoid bleach, vinegar, disinfectants, scouring powder and toilet bowl cleaner, which can stain plastic or wear the finish off wood.
How long is a toilet seat warranty?
One year for every seat here. Bemis gives at least a year from purchase, Kohler a year on home installs, and American Standard and TOTO a year each.
How I pick and why you can trust it
Why trust me
I’m Isaac Daniels, a licensed journeyman plumber in Georgia. I’ve used each of these seats. The picks come from what Bemis, Kohler, American Standard and TOTO publish, read the same day, sorted by the problems people have with seats.
How I pick
Only closed-front slow-close seats for home toilets, so one score is fair to all of them. Bidet and heated seats are separate products.
Features, sizes, weights and warranties from each maker’s spec sheet, product page, install guide and FAQ, checked against the Amazon listing.
Every pick is new, genuine and in stock at our read.
The spec score uses the six checks above, the same for every seat.
Prices come from Amazon’s API with the time they were read.
Sources
Bemis Manufacturing, Affinity 1200E4, Alesio 19170PLE4, Ashland 1600E4 spec sheets and product pages: bemisseats.com, read Oct 23, 2026.
Bemis Manufacturing, E4 hinge installation instructions (1B5990035B) and Toilet Seat and Bidet Limited Warranty (2024): bemisseats.com, read Oct 23, 2026.
Bemis Manufacturing, customer FAQs and warranty and return policy: toiletseats.com, read Oct 23, 2026.
Kohler, Cachet ReadyLatch K-4636-RL specification sheet, installation guide 1494254-2 and product page: kohler.com, read Oct 23, 2026.
Kohler Assist, Toilets and Seats warranty summary: assist.kohler.com, read Oct 23, 2026.
American Standard, Champion Slow-Close elongated seat 5321A65CT product page, spec sheet and installation guide: americanstandard-us.com, read Oct 23, 2026.
TOTO USA, SS114/SS113 SoftClose seat specification sheet SS-00339: totousa.com, read Oct 23, 2026.
Brand-written Amazon listing text and item data for B07RF9YYS7, B0B4X11K31, B0844BGZRS, B0844BVDWP and the left-out seats: read through Amazon’s product data, Oct 23, 2026.
Google results for “best toilet seat”: seen Oct 23, 2026. Search volumes from Semrush, Oct 22, 2026.
